Phone: +39 015 0991868 | Email: info@palazzogromolosa.it | Corso del Piazzo 22/24, 13900 Biella (BI), Italia
In Biella, Andy Warhol reinvents himself. This exhibition, for the first time in Italy, places his iconic workshops —his great silkscreens—side by side with his lesser-known textile production, in a unique dialogue between Pop Art and industrial tradition, between printed surfaces and silkscreened surfaces.
These works also testify to the artist’s deep bond with Italy, where from the 1970s onwards Warhol exhibited regularly, finding inspiration, an audience, and patrons.
From October 31, 2025 to April 6, 2026, Andy Warhol. Pop Art & Textiles unfolds in the spaces of Palazzo Gromo Losa and Palazzo Ferrero. Two venues with over 200 works including silkscreens, photos, vinyl records, ceramics, clothes, and textiles. A narrative that reconnects Warhol to his first profession—that of designer—and to his most enduring obsession: repetition.
The exhibition is organized by Palazzo Gromo Losa Srl, a subsidiary of Fondazione Cassa di Risparmio di Biella, and Creation, in collaboration with the Fashion and Textile Museum in London, the Municipality of Biella, Palazzo Ferrero Miscele Culturali, Associazione Stilelibero, Biella UNESCO Creative City, RJMA, ArtBook Web, Beside Arts and Promos (communication partner), with the support of Gruppo Banca di Asti.
The section at Palazzo Gromo Losa, curated by Vincenzo Sanfo and Alberto Rossetti, presents an overview of Warhol’s iconographic universe: from Flowers to portraits of Marilyn and Mao, from Campbell’s Soup to Mickey Mouse, from movie posters to the famous Polaroids with Paloma Picasso, Jack Nicholson, and Marisa Berenson. A pop, ironic, and dazzling journey, which also explores Warhol’s record mania, with covers created for John Lennon, Paul Anka, and even Loredana Bertè.
There are also forays into design with Rosenthal ceramics and collaborations with artists such as Keith Haring, Jean-Michel Basquiat, Jeff Koons, and Marco Lodola.
Completing the exhibition path at Palazzo Gromo Losa is a special room dedicated to Warhol’s relationship with Italy. At its center: Vesuvius (1985), two color silkscreens on cardboard from the Intesa Sanpaolo Collection – Gallerie d’Italia, Naples.
At Palazzo Ferrero, in the section curated by Geoff Rayner and Richard Chamberlain, Warhol meets textiles: a rare corpus of clothes, fabrics, and original drawings from the Fashion and Textile Museum in London, never before shown in Italy, accompanied by vintage garments and fabric samples from the 1950s and 1960s.
Here we see Warhol the illustrator, with his broken, fragmented, and magnetic line, translated into vivid and graphic textures that remain strikingly modern today.
This section naturally resonates with the identity of Biella as a UNESCO Creative City for textiles, where the culture of thread, material, and form intertwines with the artist’s serial and experimental vision.
The exhibition path also offers the chance to visit the legendary Factory, an immersive reconstruction of the New York studio that was the workshop, stage, theater, and creative refuge of a generation.
Venues:
Biella, Palazzo Gromo Losa (Corso del Piazzo 24) and Palazzo Ferrero (Corso del Piazzo 29)
Opening hours:
Wednesday & Thursday: 3:00 pm – 7:00 pm
Friday, Saturday & Sunday: 10:00 am – 7:00 pm
November 1, December 8, December 26, January 1 & 6, April 5 & 6: 10:00 am – 7:00 pm
Closed on December 25
Tickets (available at Palazzo Gromo Losa):
Single entry valid for both venues
Full price: €13.00
Reduced: €10.00
Reductions apply to:
under 25, over 65, groups of at least 12, university students with ID, FAI members, Friends of Castelli Aperti, Plein Air members, CartaEffe Feltrinelli holders, AIGO Card and AIGO members, Banca di Asti/Biver Banca customers paying with card (min. 2 people), Nova Coop members, UPBEduca members, employees of the City of Biella, Fondazione Accademia Perosi concert ticket holders.
Free admission:
under 6, people with disabilities + 1 companion, teachers accompanying a class, holders of Abbonamento Musei Piemonte Valle d’Aosta, Banca di Asti Museum Voucher, journalists with press card, licensed tour guides, school groups of all levels from across Italy.
Group & school bookings (during/after opening hours): palazzogromolosa@coopculture.it
Ticket presale: https://www.liveticket.it/popart-textiles
More Info: https://www.popart-textiles.it/